DUOLINGO
Language Learning App
Client: Personal Project
Director & Animator: Dim Rusev
Brand, Character Design, Music: Duolingo
Language Learning App
Client: Personal Project
Director & Animator: Dim Rusev
Brand, Character Design, Music: Duolingo
The story behind the video
This video was one of my favorite and best Motion Design Animations I did in 2022!
That year I applied to work with one digital marketing agency - Twigeo.
They are creating advertising UGC videos for big companies like Duolingo - one of the best language learning apps.
Duolingo's mission is to develop the best education in the world and make it universally available and fun!
Have you used Duolingo to learn a language?
Twigeo gave me a test assignment which was to create one YouTube pre-roll video and Instagram posters for Duolingo. I finished the test assignment and the digital marketing agency liked it a lot. Even though we did not start working together I’m happy that I had the opportunity to create and add this video to my Showreel & Portfolio.
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Structure and the process
1. Answering the main questions
- What's the product?
- Who's the target?
- Why should people care?
2. Research
- Characters
- Brand Guidelines
- How to capture the viewer's attention?
3. Brainstorming
- First Idea
- Second Idea
- How and Why I chose Lily (The character in the video)
4. Production
- Creating a short script with the following structure:
A. Problem - Language Learning is Hard…
B. Solution - Duolingo Made It Fun!
C. Call to action - Download Duolingo
- Illustration
- Animation
- Sound Design (Credit: Music by Duolingo)
- Finalizing the Video
- Creating the posters for Instagram
